Target Market
Becca, 16,
is a junior at Snow Canyon High School who loves spending time with her
friends. She recently received her driver’s license and has been yearning to go
and have adventures. Her parents encourage her to try new things and stay fit
and active. Becca loves boating with her family, but loves to spend time
outdoors with her friends. She is involved in multiple clubs at school.
Rob, 28, and Susan, 26, is a young married couple with a 1-year-old baby
boy. Rob works construction with his father-in-law while Susan stays home to
take care of their son. Prior to getting
married, the couple enjoyed traveling together and spending a lot of time
planning out vacations. They recently started going on “date nights” once a week while Susan’s sister watched
the baby. They are looking to find new things to do as a couple to combat the monotonous
routine of dinner and a movie or mini golf.
Richard, 59, and Donna, 57, have been married for 35 years and
empty-nesters for six years. Richard is a cardiologist and is only a couple of
years away from retirement. Donna volunteers at the hospital three days a week
to keep busy while her husband is at work. Donna loves to crochet and Richard
enjoys working in the garage and golfing with his buddies from work. Both are
looking for new hobbies that will keep them active and spend time
together.
Communication
Objectives
To greater establish the name of Desert Rat to a wider market, outside
of those who are high-level adventurers.
Update and expand mediums through which current advertising is done.
Inspire the people of the St. George area, and its visitors, to be more outgoing
and try something new through multiple methods of visual communication.
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